Real Estate Investing Facts

Marketing Positioning
Strategic marketing planning

Strategic marketing planning is key to having a successful business, whether you are trying to move a leased space, (storefront, office, or industrial) or a property for sale.

Start with a positioning statement before doing any advertising or public relations work.

Why not start by doing a little brainstorming on who your customer might be.

The customer is normally referred to in marketing as the “target market”.

The word for finding and arousing interest in your customers is called marketing.

Your property, the promise of your space, who your client is, and why your space is different from other properties is what defines your marketing position.

When all is said and done, your statement should be believable and truthful, it should define how your property is different, and should make the product stick in your customer’s mind.

A brief paragraph, no more than three statements, should be enough of a statement.

This positioning statement is used to develop marketing materials for your marketing positioning work.  The positioning statement is for your eyes only.

Who would most benefit from your offered property? What emotion triggers the need in your target customer? What is your product? What category of the market is your property in? What is the principle need for the customer to purchase or lease your product? Who or what is the competition? What is so unique about your property?

Now, take the answers and create your positioning statement.

Before you start reaching out to your customers, learn the difference between benefits & features.  For further inspiration, see this other article.  You can find it by clicking here > strategic marketing planning 

In short, features are what your property has, benefits are how the client relates to the property.

If you have a fantastic location, show a person the benefits they will receive from leasing or purchasing this location.

To get ideas for your commercial real estate marketing, you could watch the ads on television, listen to the radio ads, and search the internet ads from major companies who have the most well developed ads online.

Appeal to your clients with ads and press releases devised from the answers from your positioning statement.

home sale by owner

Foreclosed Property

Foreclosure Investing

Subscribe in a reader

Republished by Blog Post Promoter

Why not use an online fsbo company to help you sell your home. If you decide to sell your property without the aid of a realtor there are many companies that assist in the home sale by owner process.

In this post I am going to introduce you to one of the countries largest for sale by owner companies, they provide great services, customer support and a price range to fit all budgets. I will also give you an example of how much money you could save by using For Sale By Owner com

As one of the nation’s leading “by owner” real estate websites, ForSaleByOwner.com has saved home sellers more than one billion dollars since 1999 by providing premium internet marketing services, MLS listing services, property pricing reports, real estate guidance and information, downloadable legal forms, as well as live customer support, to help customers independently sell their own homes.

Sell your Home
The company charges a modest fee for its wide range of advertising and real estate resources, priced from $89 to $899. In contrast, a person selling a $300,000 home through a real estate agent would be charged a 6% commission fee and pay approximately $18,000.

When you work with an established company like ForSaleByOwner.com you are assured of tremendous services, customer support and the success that this company has had and will continue to have.

Foreclosed Homes

Real Estate Investment Club

Hans Anderson

Subscribe in a reader

Republished by Blog Post Promoter

Using videos can be a useful tool for both real estate sellers and buyers. To make known to the public about the properties you are marketing, creating a virtual video tour is one of the easiest and effective ways. It’s like giving your potential buyers a more life-like experience. By doing so and without wasting so much of your time, you can reach out to multiple people. And its plain simple , all you have to do is create and distribute a video to several websites, and then before you know it you’ve just reached many people . Buyers and real estate investors will now be able to and can take on a virtual tour right from the comfort of their personal computers on the homes you are selling .

With a virtual video , you can freely show off the best features of your home to your prospective buyers. This is much easier than arranging schedules and dealing with an uninterested buyer, isn’t it? In addition , if you created your video the right way , then Google might rank it high. You can add virtual video tours right on your social network profiles . For sure , you’ll be financially paid off by putting time and effort into making a virtual tour.

Unlike plain texts and photos , videos allow you to be more creative in selling your real estate business. Besides, compared with plain texts and pictures if buyers had a choice they would definitely opt watching a video tour which most buyrs may find fascinating rather than reading descriptions and looking at photos .

Being an expert in the field of real estate , you should always watch out for the most recent and most valuable tools available to provide your prospective home buyers a completely new home shopping experience and at the same time giving them an impression .  This is valuable if   you are selling Real Estate in Tremonton Utah or Homes for Sale in Chicago . Using virtual video tours , you’ll be able to show off properties in a way that plain text and photos could never done . As more news and stories are created on the continuous effectiveness of real estate video tours, there is no question that using video will become the standard for real estate professionals .

The best way to Build a List, List Machine Pro free webinar. Whether you are an investor realtor or mortgage agent think about what a list of buyers or sellers could do for your business, don’t miss the free webinar
List Machine Pro.

Subscribe in a reader

There are thousands of articles written leaving tips of how to sell a house. It seems like some sellers, actually do all they can to prevent their homes from selling, how do they do it? It seems like some “sellers” don’t really want their homes to sell, here are some of the practices they implement .

1. Make it hard to have your home shown– If nobody can see your home, then there is no way anybody will ever buy it. The first step to do this is to sell by owner rather than hire a professional real estate agent. Then, don’t answer your phone, and better yet, don’t have voice mail either. If you don’t answer the phone, they can’t see your home, and if they can’t see it, they won’t buy it.
2. Make Your Home the Most Expensive — Almost everyone goes online to search Kennesaw Georgia homes for sale. Your home should be much more expensive than other homes that are of similar size and age.
3. Don’t have Photos – Buyers love looking at pictures of their possible future home. Buyers want online details to narrow down the houses they will actually visit with their real estate agent. If you don’t have pictures, most buyers will subconsciously push aside your home altogether, they won’t pay any attention to it.
4. Keep Your Home Stuffy and Stinky — Foul smells can turn Tooele Utah Real Estate buyers off faster than anything else. The smell of cats and stale tobacco are about the most effective odor creators out there. If the smell is appalling enough, lookers will turn away as soon as they open the front door.
5. Keep Your Home Cluttered and Messy – If your home has a smashing floor plan, you can totally detract from this by having stuff, especially garbage, everywhere. Clutter will detract from any positive selling point your home has. Home lookers will be so distracted by junk, that they won’t even realize there are positive features. Their brain power will be occupied pondering how anyone could sleep on a bed with so much junk on it.
6. Break Things – Buyers don’t usually like to fix things that are already broken. As buyers see obvious defects caused by neglected maintenance, they are able to reason that many unseen items have also experienced serious neglect. One way to help detract this is to make sure there are plenty of broken items buyers will notice while viewing your home. Consider cracked or broken windows, constant running toilets, holes in walls, stains on carpet, and doors and windows that don’t open.
7. Minimize Curb Appeal – First impressions are most important, so if you can give a bad first impression, your chances of not selling your house are pretty good. The simplest way to create a bad first impression is with negative curb appeal. Don’t mow your lawn, or even better allow it to die. Let weeds overtake all planters and garden areas, and don’t have any flowers. verify that your exterior paint, doors, trim and general exterior look beat up and warn out. The stigma of loose paint chips on homes built before 1978 can transform opinions almost miraculously.To add to the negative first impression, make sure you have a door bell out of order sign.

By implementing these suggestions, you can be assured that your real estate will never sell, even in a strong sellers market.

for sale by owner

Virtual Short Sale investing

Learn to Wholesale

Subscribe in a reader

It’s all a matter of whom you are selling to when it comes to Home Staging or preparing your home to sell.

You have two initial options as a homeowner putting your home on the market.

1. Sell your home as a bargain to investors or bargain shoppers with limited income.

2. Sell your home for top dollar to your target market.

To prepare your home to sell to investors and bargain shoppers, all you need to do is look for a real estate agent who advertises bargain houses.

This agent will list your home under market value.

You also have the alternative option of advertising your home as a For Sale By Owner.

Continue reading>>> House Staging Strategies For Selling Your Home.

Hans Anderson

Subscribe in a reader

Republished by Blog Post Promoter