Real Estate Investing Facts

Fatal Flaw #1

Newbies Don’t Know How Or Where To Find Great Opportunities For Real Estate Deals.

For the first 12 months of my experience as a real estate
entrepreneur, I was a dismal failure. I spent a lot of time reading books and listening to tapes about creative real estate strategies, but I made no money at all.

Not a penny.

Not only did I fail to make money. But I was losing money… I had more month at the end of the money (if you know what I mean).

That was painful beyond belief, but I brought it on myself because I focused exclusively on being a master of real estate strategies, rather than a master of finding people whose circumstances matched my knowledge.

But then, as if by magic, things began to happen for me. Deals
started to appear that I’d never seen before. Finding the fabled “motivated seller” was suddenly much easier than in the past. And that led to deals where I actually made real, spendable cash. It was truly amazing!

What was the difference?

Instead of focusing on learning every detail of the technical
strategies of creative real estate investing, I began to focus on finding great deals through some simple marketing strategies. Marketing is the process of reducing down the entire population of the world into a small subset of people with whom you can do business.

Marketing requires you to answer these questions:

1. Who is your “ideal” prospect? If you’re trying to find homes to buy, your ideal prospect would have certain characteristics, such as: * The prospect is a home owner, * The prospect is “motivated” to sell their property, * The home is in a certain geographic area, * The home is in a certain price range, * The home is in (excellent, good, fair, poor) condition.

There are a lot more variables to fully defining your ideal
prospect, and you might even have different ideal prospects
depending on which strategies you’re using. But the point is
simple: You must know who you want to do business with.

Example – “My ideal prospect is a home owner who is motivated to sell their property as soon as possible. The home should be in average or better condition and should be located in the Greater Vancouver Area. The home’s value should be in the range of $400,000 to $595,000.”

2. What are you going to offer to your prospect that will motivate him/her to do business with you?

Another way to state this is: What is your “message”? What is the reason you’ll offer for someone to do business with you?

Your message must be simple and should convey a very clear benefit to your prospect. Some of the most commonly used "messages" among real estate entrepreneurs are: * I Buy Houses, * Sell Your House in X Days, * Fast Cash For Your Home, * Stop Foreclosure, * Cash For Homes.

Important Note: These are all very common marketing messages, but not all of them are particularly good messages.

Here’s a Better Example – “I offer immediate debt relief to home owners by buying houses in 7 days or less.”

3. How will you physically communicate your message to your ideal prospect?

Will you use:* Newspaper ads, * Road-side signs, * Cold Calling,* Direct Mail, * The Internet, * T.V. commercials .

The list of available communications media is literally endless.
Your job is to use a few (not just one!) of those types of media to communicate your message to your ideal prospect.

To summarize – Marketing means that you’re communicating a
desirable message to a suitable prospect, at a time when that
prospect needs what you’re offering.

Why is marketing so important? Isn’t it true that all home-buying strategies are totally worthless unless you’ve got a relationship with a home owner who is willing to sell using your strategy?

And isn’t it true that unless you have a qualified buyer, it
doesn’t matter if you know 70 different ways to sell a house

- you still won’t sell your house? Of course that’s true.

That’s why marketing is so important… and why most new real
estate investors fail so miserably. Instead of focusing on the
people that they can help, they focus on the technical strategies that they’ll use. And here’s the hard truth of the matter: Nobody cares about how great your strategies are. All that people care about is what you can do to help them.

So your job is to:

1. Identify your ideal prospect

2. Create an offer that motivates your prospect to do business with you.

3. Make your prospect aware of your offer.

To Your Success!

Aiden Win

Mr. Foreclosure

P.S. One of the easiest ways to get the most profitable real estate deals is in from my pre-foreclosure listings. You won’t find as many motivated sellers as concentrated in one single list than from what you’ll get when you sign up for the Foreclosure Insider’s Club. And remember, I’m throwing in a TON of bonuses worth Over $1400!

Start Today

Enroll In Foreclosure Insiders Club Today

Hans Anderson

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Tags: deals, investors, pre-foreclosures, property, Real Estate Investing, strategies