Strategic Marketing Plan
Marketing Positioning
Strategic marketing planning
Strategic marketing planning is key to having a successful business, whether you are trying to move a leased space, (storefront, office, or industrial) or a property for sale.
Start with a positioning statement before doing any advertising or public relations work.
Why not start by doing a little brainstorming on who your customer might be.
The customer is normally referred to in marketing as the “target market”.
The word for finding and arousing interest in your customers is called marketing.
Your property, the promise of your space, who your client is, and why your space is different from other properties is what defines your marketing position.
When all is said and done, your statement should be believable and truthful, it should define how your property is different, and should make the product stick in your customer’s mind.
A brief paragraph, no more than three statements, should be enough of a statement.
This positioning statement is used to develop marketing materials for your marketing positioning work. The positioning statement is for your eyes only.
Who would most benefit from your offered property? What emotion triggers the need in your target customer? What is your product? What category of the market is your property in? What is the principle need for the customer to purchase or lease your product? Who or what is the competition? What is so unique about your property?
Now, take the answers and create your positioning statement.
Before you start reaching out to your customers, learn the difference between benefits & features. For further inspiration, see this other article. You can find it by clicking here > strategic marketing planning
In short, features are what your property has, benefits are how the client relates to the property.
If you have a fantastic location, show a person the benefits they will receive from leasing or purchasing this location.
To get ideas for your commercial real estate marketing, you could watch the ads on television, listen to the radio ads, and search the internet ads from major companies who have the most well developed ads online.
Appeal to your clients with ads and press releases devised from the answers from your positioning statement.
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